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March 23, 2010

Dance Video #1

I mentioned before that I’m a nut, and also that I am doing tribute videos for my biggest musical heroes.  The main goals of this marketing project are to:
1) get some attention from my friends and see if anyone else wants to watch a crazy person make a fool of himself
2) attempt to pierce public imagination and start a viral campaign to drive some traffic to my website
3) during Take 1 show my raw craziness and dedication to my role as wizard for peace (someone called me a propeller head once (I think they were right) (I should get a purple wizard hat with a propeller on top))
4) during Take 2 release do some market research to help identify: A) who my customer is and B) will they play this game with me?

I’m pretty sure it will take more than the first few videos to get much traction, but I’m happy with the results and want to give a big thank you to Daniel Hogg for filming and editing this round.

Here it is: Easy featuring Valeska by Trick & Kubic on Tall Paul’s album The Beat Technique. Follow us on twitter or facebook fan page for release of Take 2 ~ Jamiroquai

I learned a few things about filming dance videos in one short sunset on Canada’s Gold Medal winning day.  First was lighting and location.  My original spot wasn’t good due to the setting sun, but we found some spots that worked nearby.  After the game everyone in downtown Victoria was honking and yelling, as most Canadians were all across the country of King Crosby.  I got some funny looks walking through the red and white crowd dressed in my purple and white outfit.  The celebrants made me a little late, because the gridlock slowed transit to a standstill.

I made it in time, before the sun went down and we quickly shot three songs in three different spots, along the inner harbour.  First mistake was choosing songs that were around 4-6 minutes long, which was more than enough to wear me out quickly.  I may be in decent shape, but I definitely lack endurance.

I think when we do the best of compilation, a few years from now, we’ll take clips of some of my more proficient looking bits and somehow stitch it together.  Aside from avoiding shadows and weird guys who said I should be black to where a white suit, my next lesson was “Tuck your shirt into your underwear!” to avoid unnecessary unkempt looking bits.  You’ll know when you see it.

After having seen the videos, I know I should practice and choreograph way more.  For some reason I pride myself on my innovative freestyling, but on video it needs to snap and pop, and I can definitely improve by practicing at home first.  The other thing I noticed is too much bent elbows, look passive somehow.  I’m going to go setup my youTube account now.  I’ll add the link as soon as I have the first one up.  I’ve decided to only use two of the first three.  The third one goes in the secret archive.

Thanks for reading and watching!

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